Archive for the ‘ Search Engine Optimization Art ’ Category

Search Engine Optimization for Template Sites.

Friday, October 30th, 2009

Search Engine Optimization for Template Sites.
Time and again I see people getting burned by un-ethical web companies. These companies are not just SEO companies that do not know what they are doing but also web development companies and web design companies. The most prominent thing I have been seeing lately is the use of a template site, especially in the real estate industry.
Having spoken to a lot of real estate agents in my area I have had the pleasure of dealing with certain companies that offer SEO packages to their clients but do not actually do anything with their sites after they have paid a large sum of money. Now you may think that that is bad news already, but it gets worse. Since template sites are usually mass produced very quickly they usually reside on 1 server or use the same body of code to run all web sites, it does not allow access for legitimate Search Engine Optimization companies to optimize the site correctly.
Things to look for and ask when choosing a template site provider are that first off, the company should allow other companies to do search engine optimization to their web sites. There are plenty of ways to update a web site without having the SEO company even touch the back end of the code, so there shouldn’t be an excuse as to why another optimization company could do the work for you. Next you will want to take a look at some of their pre-made web sites and see if they are optimized properly. Make sure there are <h1>, <h2> and <h3> tags available, meta tags, table summary tags, alt tags and title tags. If a template company does not have these built into their system, you could be missing out on valuable traffic from the Search Engines. Also make sure that you can add links to your website on any of the pages you have.

Template sites are great for getting started on the web. The only problem is if you are not found on the internet then there is very little use for a website. The best way to get noticed is through an optimization company that knows exactly what to do to get you to the top.
On our travels we have found some great template providers as well as some very unrespectable companies. Here is a quick reference to some good template providers that allow optimization companies to work with your template web site.
Real Estate (Examples): The Good: Myrealpage.com offers Real Estate Hosting and Design solutions. They are always improving their backend software and have great customer service. Best of all, Myrealpage.com allows you to have a professional online marketing company optimize your site. They know that if their client’s web sites are coming up in the search engines they will have happier clients.
The Bad: Ubertor.com claims to be the leader in real estate web software. They have great designs and a simple back end product, but that is as far as it goes. As for optimization, you are out of luck. I have dealt with them personally and they are very optimization unfriendly. This is because they offer an optimization plan through them. I have spoken to some of the real estate agents that have used them for optimization and have heard what they do. For $998 they say they will get you organically indexed in Google. This means that somewhere on Google for an unknown keyword you will show up. Real SEO companies will target keywords and get you not just indexed by Google, but coming up on the first page for the terms that you have selected in Google, MSN and Yahoo.
General Template Sites:
Sometimes a company comes along that is just amazing. RogueRepublik.com is one of those companies. RogueRepublik.com is a definite leader in template technology. They offer a product that has gone above and beyond what people have come to expect from template web site creators. Best yet, they are 100% SEO friendly. They have great knowledge on SEO and are very friendly and helping when it comes to optimizing sites. They offer great web development products and custom web development and focus on your needs and wants, not theirs.
If you plan on working with a company that provides you with a template site solution, I recommend that you do some research into if they will allow a 3rd party optimization company to optimize your site for them. As you have probably heard any times from numerous SEO companies, “What is the point of having a website if no one can find it?”, This rings true when dealing with a template provider, they must be optimizable or you could be wasting your money on their quick and easy solution. 

Articles Source – Free Articles

About the Author

About The Author: Daniel Cedar is a Web Strategist for Elite Beat Enterprises (http://www.elitebeat.net). He believes in ethical practices when it comes to both web design and search engine optimization and is not afraid to stand up for what he thinks is right! To read more articles by Daniel, please

Keyword Targeting Strategy In Your Site

Thursday, October 29th, 2009

Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.

Keywords Targeting Strategy for Keyword of Single word:

Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words:

Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

Keywords Targeting Strategy for Keyword based on Theme:

Keyword based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.

Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even though they are theme based.

KEYWORDS and KEYPHRASES usage in Domain Name:

Keywords and keyphrases use in Domain Name & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform targeted audience, about the sites content . Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.

Having said that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is more important than keywords incorporating one.

Whether keyword is a factor or not is debateble however it has been observed that domain name extensions do definitely play a part in rankings. Search engines ( specially google) have a predilection for sites having extension .gov,.edu,.mil in domain name. Search engines believe that information available at these domains would have a greater likelihood of being authentic as no commercial interest is served here.

Domain Name can be classifieds into two categories:

1. Keyword Specific

2. Brand Name Specific

Keyword Specific Domain Name

When Keywords and Keyphrases are used in a Domain name then its called Keyword specific Domain name.

Keyword in the domain name to my mind has two advantages.

One It is better to have a keyword domain name for it is worth remembering that most of the people link to you using your URL. If your URL has the keyword or the keyphrase then you are automatically using the keyword in the very important anchor tag.

Secondly, though marginally, in a ranking scenario with every other parameter remaining equal, the Keyword Specific Domain Name will enjoy a slight edge over the other web site. However remember Keyword used in Domain name should be primary and generic. Specific keywords can be used in the sub domains. Read about the use of subdomains.

Keywords and Keyphrases uses with hyphen/underscore in Domain name are said to preferred as they are read by search engines as separate words. So the domain name can have a search phrase incorporated into it. However the flip side of it is that domain names with hyphen or underscore are inconvenient to carry.

Brand Name Specific Domain Name

When company or organizations’ name is used in Domain Name to brand it then it’s called as Brand Name Specific Domain name.

Brand Name Specific Domain Name does not help online searches at all. However they are very powerful tools for company identification in the mind of users. In the anonymous online world a brand spells loyalty, trust & value. So if you choose to go for building your brand rather than deep rooted optimization, one way of incorporating keywords is through your directories & pages names.

KEYWORD DENSITY

Keyword Density is a proportion of the searched term ( Keyword or Keyphrase) against the whole words written on a given page. The ideal Keyword Density is 6%-8% though various search engines have various tolerance levels before their spam filters get activated. Higher Keyword Density does help to boost a pages’ ranking.

Keyword Density can be increased by using target keywords repeatedly in Title tag, Header tag, Body tag, Comment tag, Alt tag, Anchor tag, Paragraph Tag , Domain name and in diretory/page names.

However one disadvantage of trying to hike the keyword density is that the visible text on the page starts to look spammy if it is not carefully crafted. That makes for a bad copy.

Working with the robots.txt file

Thursday, October 29th, 2009

Working with the robots.txt file

What is the robots.txt file?

Working with the robots.txt file

Advantages of robots.txt

Disadvantages of the robots.txt file

Optimization of the robots.txt file

Using the robots.txt file

What is the robots.txt file?

The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not allowed to index. These instructions are the deciding factor of how a search engine indexes your website’s pages. The universal address of the robots.txt file is:http://www.domain.com/robots.txt . This is the first file that a robot visits. It picks up instructions for indexing the site content and follows them. This file contains two text fields. Lets study this robots.txt example :

User-agent: * Disallow:

The User-agent field is for specifying robot name for which the access policy follows in the Disallow field. Disallow field specifies URLs which the specified robots have no access to. A robots.txt example :

User-agent: * Disallow: /

Here “*” means all robots and “/ ” means all URLs. This is read as, ” No access for any search engine to any URL” Since all URLs are preceded by “/ ” so it bans access to all URLs when nothing follows after “/ “. If partial access has to be given, only the banned URL is specified in the Disallow field. Lets consider this robots.txt example :

# Research access for Googlebot. User-agent: Googlebot Disallow:

User-agent: * Disallow: /concepts/new/

Here we see that both the fields have been repeated. Multiple commands can be given for different user agents in different lines. The above commands mean that all user agents are banned access to /concepts/new/ except Googlebot which has full access. Characters following # are ignored up to the line termination as they are considered to be comments.

Working with the robots.txt file : -

The robots.txt file is always named in all lowercase (e.g. Robots.txt or robots.Txt is incorrect)

Wildcards are not supported in both the fields. Only * can be used in the User-agent fields’ command syntax because it is a special character denoting “all”. Googlebot is the only robot that now supports some wildcard file extensions. Ref: http://www.google.com/webmasters/faq.html#12

The robots.txt file is an exclusion file meant for search engine robot reference and not obligatory for a website to function. An empty or absent file simply means that all robots are welcome to index any part of the website.

Only one robots.txt file can be maintained per domain.

Website owners who do not have administrative rights cannot sometimes make a robots.txt file. In such situations, the Robots Meta Tag can be configured which will solve the same purpose. Here we must keep in mind that lately, questions have been raised about robot behavior regarding the Robot Meta Tag. Some robots might skip it altogether. Protocol makes it obligatory for all robots to start with the robots.txt thereby making it the default starting point for all robots.

Separate lines are required for specifying access to different user agents and Disallow field should not carry more than one command in a line in the robots.txt file. There is no limit to the number of lines though i.e. both the User-agent and Disallow fields can be repeated with different commands any number of times. Blank lines will also not work within a single record set of both the commands.

Use lower-case for all robots.txt file content. Please also note that filenames on Unix systems are case sensitive. Be careful about case sensitivity when defining directory or files for Unix hosted domains. You can use this great tool to check your robots.txt from<a href=”http://www.searchengineworld.com:

The”>http://www.searchengineworld.com:

The robots.txt Validator

Please note that the full path to the robots.txt file must be entered in the field.

Advantages of the robots.txt file : -

Protocol demands that all search engine robots start with the robots.txt file. This is the default entry point for robots if the file is present. Specific instructions can be placed on this file to help index your site on the web. Major search engines will never violate the Standard for Robots Exclusion.

The robots.txt file can be used to keep out unwanted robots like email retrievers, image strippers etc. The robots.txt file can be used to specify the directories on your server that you don’t want robots to access and/or index e.g. temporary, cgi, and private/back-end directories. An absent robots.txt file could generate a 404 error and redirect the robot to your default 404 error page. Here it was noticed after careful research that sites that do not have a robots.txt file present and had a customized 404-error page, would serve the same to the robots. The robot is bound to treat it as the robots.txt file, which can confuse it’s indexing. The robots.txt file is used to direct select robots to relevant pages to be indexed. This specially comes in handy where the site has multilingual content or where the robot is searching for only specific content. The need for the robots.txt file was also felt to stop robots from deluging servers with rapid-fire requests or re-indexing the same files repeatedly. If you have duplicate content on your site for any reason, the same can be controlled from getting indexed. This will help you avoid any duplicate content penalties.

Disadvantages of the robots.txt file : -

Careless handling of directory and filenames can lead hackers to snoop around your site by studying the robots.txt file, as you sometimes may also list filenames and directories that have classified content. This is not a serious issue as deploying some effective security checks to the content in question can take care of it. For example if you have your traffic log on your site on a URL such ashttp://www.domain.com/stats/index.htm which you do not want robots to index, then you would have to add a command to your robots.txt file. As an example:

User-agent: * Disallow: /stats/

However, it is easy for a snooper to guess what you are trying to hide and simply typing the URLhttp://www.domain.com/stats in his browser would enable access to the same. This calls for one of the following remedies -

Change file names:

Change the stats filename from index.htm to something different, such as stats- new.htm so that your stats URL now becomes<a href=”http://www.domain.com/stats/stats-new.htm

Place”>http://www.domain.com/stats/stats-new.htm

Place a simple text file containing the text, “Sorry you are not authorized to view this page”, and save it as index.htm in your /stats/directory.

This way the snooper cannot guess your actual filename and get to your banned content.

Use login passwords: Password-protect the sensitive content listed in your robots.txt file.

Optimization of the robots.txt file : -

The right commands in robots.txt : Use correct commands. Most common errors include – putting the command meant for “User-agent” field in the “Disallow field” and vice-versa. Please also note that there is no “Allow” command. Content not blocked in the “Disallow” field is considered allowed. Currently, only two fields are recognized: “The User-agent field” and the “Disallow field”. Experts are considering the addition of more robot recognizable commands to make the robots.txt file more Webmaster and robot friendly.

Bad Syntax: Do not put multiple file URLs in one Disallow line in the robots.txt file. Use a new Disallow line for every directory that you want to block access to. Incorrect Robots.txt example :

User-agent: * Disallow: /concepts/ /links/ /images/

Correct robots.txt example:

User-agent: * Disallow: /concepts/ Disallow: /links/ Disallow: /images/

Files and directories: If a specific file has to be disallowed, end it with the file extension and without a forward slash in the end. Study the following Robots.txt example :

For file:

User-agent: * Disallow: /hilltop.html

For Directory:

User-agent: * Disallow: /concepts/

Remember if you have to block access to all files in the directory, you don’t have to specify each and every file in robots.txt . You can simply block the directory as shown above. Another common error is leaving out the slashes altogether. This would leave a very different message than intended.

The right location for the robots.txt file: No robot will access a badly placed robots.txt file. Make sure that the location is<a href=”http://www.domain.com/robots.txt.

Capitalization”>http://www.domain.com/robots.txt.

Capitalization in robots.txt : Never capitalize your syntax commands. Directory and filenames are case sensitive in Unix platforms. The only capitals used per standard are: “User-agent ” and “Disallo
w “

Correct Order for robots.txt : If you want to block access to all but one or more than one robot, then the specific ones should be mentioned first. Lets study this robots.txt example :

User-agent: * Disallow: /

User-agent: googlebot Disallow:

In the above case, Googlebot would simply leave the site without indexing after reading the first command. Correct syntax is:

User-agent: googlebot Disallow:

User-agent: * Disallow: /

The robots.txt file : Not having a robots.txt file at all could generate a 404 error for search engine robots, which could redirect the robot to the default 404-error page or your customized 404-error page. If this happens seamlessly, it is up to the robot to decide if the target file is a robots.txt file or an html file. Typically it would not cause many problems but you may not want to risk it. It’s always a better idea to put the standard robots.txt file in the root directory, than not having it at all.

The standard robots.txt file for allowing all robots to index all pages is:

User-agent: * Disallow:

Using # Carefully in the robots.txt file: Adding comments after the syntax commands is not a good idea using “#”. Some robots might misinterpret the line although it is acceptable as per the robots exclusion standard. New lines are always preferred for comments.

Using the robots.txt file : -

Robots are configured to read text. Too much graphic content could render your pages invisible to the search engine. Use the robots.txt file to block irrelevant and graphic-only content.

Indiscriminate access to all files, it is believed, can dilute relevance to your site content after being indexed by robots. This could seriously affect your site’s ranking with search engines. Use the robots.txt file to direct robots to content relevant to your site’s theme by blocking the irrelevant files or directories.

The robots.txt file can be used for multilingual websites to direct robots to relevant content for relevant topics for different languages. It ultimately helps the search engines to present relevant results for specific languages. It also helps the search engine in its advanced search options where language is a variable.

Some robots could cause severe server loading problems by rapid firing too many requests at peak hours. This could affect your business. By excluding some robots that might be irrelevant to your site, in the robots.txt file, this problem can be taken care of. It is really not a good idea to let malevolent robots use up precious bandwidth to harvest your emails, images etc.

Use the robots.txt file to block out folders with sensitive information, text content, demo areas or content yet to be approved by your editors before it goes live. The robots.txt file is an effective tool to address certain issues regarding website ranking. Used in conjunction with other SEO strategies, it can significantly enhance a website’s presence on the net.

Related Reading : -

A Standard for Robots Exclusion.

Guide to The Robots Exclusion Protocol

W3C Recommendations

Article last updated : 11th March 2004

(c) Copyright 2004 Jagdeep.S. Pannu, SEORank ———————————————-

This Article is Copyright protected. If you have comments; or would like to have this article republished on your site, please contact the author here: SEO Articles Feedback. We just require all due credits carried; and text, hyperlinks and headers unaltered. This article must not be used in unsolicited mail.

Articles Source – Free Articles

About the Author

Jagdeep.S.Pannu is Manager-Online Marketing, athttp://www.SEORank.com, a leading Search Engine Optimization Services Company.

The Basics of Asking for a Reciprocal Link

Wednesday, October 28th, 2009

Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet. The very nature of the web is linking websites to one another. It is of even higher importance, now that AltaVista and others have changed their ranking algorithms.

If a webmaster considers your email spam, then he can report you. If your emails are unique, without commercials, and are personalized with unique personal information about the webmaster's web site that you are emailing, then it would be hard to call your email spam.

All webmasters must be responsible in their asking for reciprocal links. This includes following simple rules and guidelines in choosing web sites to include in your link directory.

Organizing a Tightly-Themed Vertical Link Directory

Reciprocal links do increase your search engine positioning if used properly.Tightly-Themed Link Directories get high ratings from search engine robots, but only if they are true resources of organized knowledge. Search engines are getting very smart in their query result rankings. They include all kinds of advanced calculations pertaining to how the links point to you and away from you. They can include keywords in their algorithms, and now they know how tightly linked your Themes or subjects are. Don't try to fool them into better positioning by including a lot of web sites that are outside your web site's real Themes in your Link Directory.

Your Link Directory's Themes must match the Themes of your web site. You must not let your zeal to email, and perhaps get a reciprocal link overpower your need to create a true web resource. You don't want to create a directory that includes all the knowledge of mankind and also sounds like a soft drink. You should be happy with organizing a tightly Themed Vertical Link Directory. Be the best in your area, linking only sites that relate to you.

A smaller, tightly-themed Link Directory will grow much faster than a diluted, loosely-themed, large bulky one. Your web site's traffic will quickly increase, not only with visitors from your Reciprocal Link partners but will also increase from Search Engine visitors, once their robots quickly find your Link Directory pages through your Link Partners!

Email General Guidelines

If you are including web sites in your Link Directory just because you want to send an email and possibly get a link, then you are spamming in mind and spirit. The webmaster who receives this kind of email is not a happy camper. He or she is proud of his achievements in creating traffic to his site over the last few years, perhaps millions of hits every month, only to receive an email asking him to link to a web site that in no way can remotely match his web site or be useful for his visitors. This is spam. Remember the phrase reciprocal links? Please change it to Reciprocal Themed Links. This is important !

DO NOT commercialize your email in any way.

It shouldn't look like spam or people will think it is. Do not include ANY links in your email signature area except links to your web site. Keep it short and to the point. Ask for a reciprocal link and that's it.

This message should only be a few lines, and not a long narrative with rules and guidelines. Save that for your information on your link directory. Use a unique email reciprocal link message.

It is possible for webmasters to receive the same basic message from another webmaster. Each reciprocal link request MUST look different by being fresh and original.

Do not use Let's Trade Links as your subject. Let's trade Links is probably the most used email subject line on the Internet today, as there are thousands of webmasters using this phrase. If you keep this subject line, then you are sending the same one as everyone else. It will not be accepted or worse, it will look like spam.

Personalize every email message

Include a personal comment in the email message to each of your selected email addresses. You could include something like: “I really like the animations you had on your home page.”, “.. and loved your background image” or “I loved the content on …… page”. This personal comment should prove beyond any shadow of a doubt that you personally visited their web site.

Use logic when selecting those to receive an email.

Before you can send a reciprocal link request, you need to explore their web site to decide if you want to include them in your link directory. You need to also use some thought in who you send a message to. A super large web site will probably not trade links with you in the beginning, perhaps you should save those for later. If you cannot find a links page, they are not going to trade links either. Think before sending email.

I hope this helps in your future marketing decisions.

Do-It-Yourself SEO

Tuesday, October 27th, 2009

Have you ever wondered what exactly is up with SEO? This informative report can give you an insight into everything you’ve ever wanted to know about SEO.
Does the whole idea of Internet marketing intimidate you? Are you thinking of hiring a professional? Well, we’ve got great news for you. It’s really not difficult to do search engine optimization (SEO) yourself – you can save hundreds of dollars, and get the same results as the professionals do. You will probably get better results from highly qualified professionals, but you should definitely perform these do-it-yourself actions first. Once you’ve done some of this kind of work it will be easier to determine if a professional is worth his/her salt.
Basic SEO is very simple and easy – all it takes is the willingness to put in the work. Once you know the ropes, it’s not that difficult though it can be time consuming. The content of your website the focus of what SEO is all about. Here are the top points to think about when you’re doing it yourself. 
1. You will start by registering a domain name, which should reflect what your site about. Keep it short, as long as it’s somehow related to your site. Being more specific can help.  You could choose to name the page after one of your products or services, for example. Another method is to get a sub domain of a popular domain. This will generally help you get indexed more quickly though it will not appear quite as professional to your visitors. There is a trade of here, sub domains are quicker (and generally cheaper), but domain names are more memorable, and, in the long run, better for your indexing.

2. The next thing you should look at is your page’s title (i.e. the HTML title tag), which is critical in letting search engines see what the page is about, and is the first item looked at by search engines to determine your relevance. You should put your most important keywords in your title tags – you don’t need to worry about singular or plural forms as search engines account for these changes in most cases. Whatever you do, don’t call your home page ‘Home’ – make the title a mini-description of the page.
3. The two primary meta tags aren’t as important as they used to be, but the description tag is still used by some search engines to display information about your website to users and help them decide whether they’ve found what they are looking for. Not all search engines bother with this, though most will put some bearing on it (even if it is minuscule).
Most of this information comes straight from the SEO pros. Careful reading to the end virtually guarantees that you’ll know what they know.
For very short descriptions the alt tag can be used. Alt tags let you describe an image or graphic file – they’re the pop-up descriptions that appear when you hover your mouse over a graphic, or when the graphic can’t be downloaded for whatever reason.
Text within comment tags is never displayed on the page – it is used by coders and designers to remind them of what that part of the page is for. Some coders used to put lots of keywords in the comment tags, so that they would be seen by search engines but not users, but search engines have now stopped paying attention to any text that isn’t seen by the user. Keep this in mind when trying to post invisible text (i.e. white text on a white background). This kind of behavior can get you banned from a search engine.
4. Having keyword density in all of your content is good, but keep in mind that each search engine has its own requirements when it comes to how many times that a keyword or phrase should be in the content for the page to be relevant. Somewhere between 5 and 8 percent is a roughly optimal level – but this isn’t always possible, and you shouldn’t force it. Don’t overdo it, or the search engines might mark you down.
5. Many search engines judge web page importance on the number and quality of incoming links from other sites. You should link to some related sites, but not too many.  Don’t overdo incoming links either, and keep them related your site’s content. It’s also good to get sites to use your keywords as the text of these links.
If you follow the advice above, you can do it yourself and do fine. SEO, if done right, can keep you on top for as long as you want to be.
That’s how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.
SEO Tips
All About Domain Names
Articles for Website Content

Articles Source – Free Articles

About the Author

James Mahony is the founder of Search Engine Optimization Tips – A site dedicated to Search Engine Optimization

SEO Tips
All About Domain Names
Articles for Website Content

Finding Your Niche

Tuesday, October 27th, 2009

Probably the hardest thing for someone to do is decide what they are going to do. It holds so many people back for months, even years!
It dosen’t have to be that hard. Start by making a list of any of your interests. List any experience you have as well. For instance, if you love hunting put that on the list. If you are, or used to be a teacher list that. List everything that you have any knowledge about. You’ll be surprised what you can come up with.
Once you have a good list you will need to research and cut back on that list. Number one. Check out Commission Junction and Link Share to see if there are atleast 3-4 companies that offer products relevant to the “interests” that you put on your list. The reason I do this first before checking out competition and keywords is because this is one step that dosen’t take long. And you may eliminate some interests right away.
Next, with the interests you have left. Go to google, or any large Search Engine. On each word on your list do a search. Note how many competing web pages there are for that word. This you will find in the upper right hand corner at google. While doing this check out some more narrow keyphrases. For example: If, on your list, you listed “teaching math”. Try other phrases, such as fundamentals of math, books on math, books that teach math, learning math for beginners, advanced math applications. There are many possibilities for key phrases for each of the keywords you have written down.
If there is a huge amount of competition for all of these you want to get rid of it. It would be too hard to get noticed after all your hard work. If you get lucky and find atleast 4-5 good phrases with little competition then you want to take it one step further.

Go to Wordtracker, they offer a free trial. Put in your keyword or phrase. Other relevant words/phrase will be generated. Pick out up to 30 that are closely related to your keyword. After generating a list, Wordtracker will give send you a print to your email with all the keywords, the number of times they showed up in MSNs’ database, the number of times searched in the last 24 hours and the number of competing webpages. If you do not get good results you can go back and try again.
You do not have to have keywords that are searched frequently. If you find a keyword or phrase that was only searched 100 times in the last 60 days but there are very few competing pages. You may have a very profitable keyphrase. The main thing you want to look at in Wordtracker is the KEI. This is a calculation of the keywords profitability.
This is the process that you will need to follow until you have a list of atleast 4-5 relevant keywords or phrases for your Niche. If the keyword on your list that you are the most interested in does not bring good results simply move on to the next. Until you find one that does give you good results. Once you have a good list of relevant keywords, it will be time to move to the next step. Finding a host and building your website!

Articles Source – Free Articles

About the Author

Angela Cardwell. Experience in “authority” sites and affiliate marketing. For more great tips, tools and programs to begin your home based business, visit Affiliates Paradise

Google and Jagger's Aftermath

Monday, October 26th, 2009

Copyright 2005 Jason OConnor
Starting this past 2005 fall Google launched a major update to their search algorithm which shook up the search engine optimization (SEO) community and millions of website rankings. The update has been named Jagger and is apparently finished.
The keywords that people used to find your site with in Google may not be producing as many visits any more because the Jagger changes caused your rankings to plummet. Of course many people have seen their rankings stay the same or improve in Jagger’s aftermath too.
If your site’s rankings have decreased, what can be done to get back to where you were or better in the post-Jagger Google world?
There are still a lot of questions to be sure, but there are some good beginnings of answers as well. Since this update was rolled out over months and in three distinct phases, it has been much more difficult to determine what factors have been given more weight or less.
For instance, IBL (inbound links to your site) have always been important to achieve high rankings in Google. But there are many different kinds of IBL’s. Link trades, where you put my link on your site and I put your link on my site may be less valuable than a one-way link. This has been the case for a while, but is the importance of each changed now since Jagger? Probably. I don’t know all the answers, and I don’t think anyone knows all the answers save the people at the ‘plex (short for Google-plex).

What are some theories? Here are some of the top ones, but I am not saying they are necessarily true or false. And this is not a full list, there are most likely numerous other factors that affect Google rankings after Jagger that no one has recognized at all yet. The following list consists of ideas I have read online, which I spend hours each day doing, or some of our own hard-earned observations using the large number of clients’ websites in many different industries to learn from. Read the following with a grain of salt, which is always a good idea when reading any articles or forum posts about SEO or Jagger.
Things That Could Possibly HELP You More In Jagger’s Aftermath
* Aged Domains – Sites with domains that are older rank better now – the older the domain, the better its rankings with all other things being equal. (This is probably true to some degree).
* Very Relevant Links – IBL (inbound links) and OBL (outbound links) relevancy is more important after Jagger. This means that if you point to related sites or you get links from other sites that are related to your website, you may rank better after Jagger with all other things being equal. (This is probably true to some degree as well).
* Links From Trusted Sites Help – TrustRank (or a similar concept) is more important than ever after Jagger. TrustRank is a concept that says if you get a link pointing to your site that is highly trusted by Google (trusted either programmatically or by human editors), then you will rank better with all other things being equal. (See http://www.vldb.org/conf/2004/RS15P3.PDF).
* Variety of Links – Links from .edu and .org websites are good for increasing your rankings and are more important than ever. (It’s vital to get links form a wide variety of websites. Just like your investing, you need to diversify your IBL’s. (This has probably been true even before Jagger).
* Aged Links – The older the link that points to your site, the more weight it’s given now. (This also has probably been true even before Jagger).
* Embedded Links – Links that are embedded in sentences and paragraphs instead of stand-alone links are weighted more heavily now. (This may be true soon if not already).
* Article Links – Articles are what directories had been a year or two ago for link building. Links from the author by-line or within the article that point back to your site will positively affect your rankings. (And this is one reason I’ve chosen to write this article).
* Fresh & Unique Content – Now, more than ever, regularly updated and added ordinal content will help your rankings. (This is almost definitely true.)
* Be a Big Guy – If you are a big behemoth site like Wikipedia, Yahoo, AOL, Ebay, Amazon, etc., you will rank better than you did before Jagger.
* High Traffic & Stickiness – User popularity statistics now, or will soon, affect rankings. In other words, user actions on your website, like how long they stay (stickiness), how many pages they visit, and even how many people visit your site in a given period, can all affect how Google ranks your site. (This may be true soon if not already).
Things That Could Possibly Not Help You Anymore, or May Even HURT You More In Jagger’s Aftermath
* Duplicate Content – Any kind of duplicate content can hurt your rankings. Some say this only refers to other sites having the same content as you while others say even duplicate content within your own site can be bad. I find the latter hard to believe since all sites have repeating slogans, phrases, checkout instructions, or any number of other duplicate sentences within the same site. (Use http://www.copyscape.com/ to find people who are stealing your original written content and publishing it on their site).
* Hidden Text – Hidden text within your html, in <div> tags, CSS, or comments, can negatively affect your rankings. (This is something you should never do).
* Footer Links – Some say links in the footer are disregarded now. (This is one we have found no evidence for).
* Directory Links – Links from directories are weighted less now. (This is one we have found no evidence for, but is most likely true or will be soon).
* Decreased Rate of Link Building – The speed and volume of inbound link creation to your site from other websites, if changed, can negatively affect your rankings more so now. (This one is most likely true too).
* Reciprocal Links – Reciprocal link trades are worth less then they were before or are worth nothing now. (It’s probably true that they are at least worth less now).
* Linking to Bad Neighborhoods – Reciprocal link trades hurt your rankings when you link to sites that are considered ‘bad neighborhoods’ by Google, such as link farms or sites that are banned by Google. (This is most likely true and has been for a while).
* Link Schemes – Participating in link schemes such as Co-ops or Link Vault can hurt your ranking more than help them. (I have not found any evidence of this so far for my client’s sites, but this could be true).
Again, I don’t think anyone outside Google knows which of these factors above are true or false, and how each one affects a given keyword phrase’s ranking. In fact, that’s the idea. Google doesn’t want people ‘gaming’ their system. There are so many variables that need to be considered that it is very difficult to figure out which ones affect what.
So, what do you do now if your site’s ranking have dropped since Jagger?
If your site was ranking well in the Google SERP’s (search engine ranking position) before Jagger, then it was nowhere to be found right after Jagger hit, and now your site has still not bounced back at all, then you probably tripped a filter, got penalized or even banned. You may have duplicate content on another site, or someone copied a lot of your content, or you may have canonical issue (where yoursite.com andhttp://www.yoursite.com are considered two different sites by Google causing it to look like duplicate content). You may have hidden text, or keyword stuffed your pages or any number of other things. You’re definitely going to need more knowledge than this article can give you to get your rankings back.
Some say that Google updates have happened before around the same time of year, and many sites that tanked came back after the first of the year. I don’t know if this is true, we’ll just have to wait and see. For those who have still not rebounded, this may be nice to know.
Interestingly, most of our clients’ sites either stayed the same or improved after Jagger. Our own company site improved. But unfortunately, a few of our other clients saw some decreases in their rankings right after Jagger, and have since rebounded, but not at quite the same pre-Jagger levels. Here’s what we did for them:
* Scoured their site for bad outgoing links and made sure that each site they linked to was indexed by Google and was not trying to game Google. Any questionable links were deleted immediately. But we did not get rid of all our link partners, we just culled.
* Determined the ratio of the different types of incoming links to learn where improvements were needed. In other words, we determined the percentage of links to their site that were link trades, one-way links from related sites, one-ways from unrelated sites, link advertisements, directory links, forum signature links and more. We then advised them to increase their one-way related inbound links that are embedded in sentences, and not concentrate so much on link trades and stop getting one-way unrelated link development altogether.
* Cleaned up the HTML on every page, made sure all tags were closed and that there was no extraneous code on any page. And we put CSS and JavaScript’s in separate files.
* Took out any inadvertent hidden text. One client had keywords in comment tags in their HTML that we deleted.
* Decreased file size of pages, by taking out old links and superfluous verbiage, and by re-optimizing the .gif’s and .jpg’s.
* Wrote much more succinct Meta descriptions and on-page verbiage.
* Made sure that every title tag on every page within the site was different.
* Coached them about the importance of continually developing good, quality, original content.
* Brainstormed ways in which their sites could entice other webmasters to link to them because of what their site offers, such as good content, free Web tools, articles and many other things. This is called natural linking and what Google regards as the only legitimate way to build links. Therefore, this is vital.
We tried to look at the overall link development strategy, the value of their site, and the quality of the site, both the content quality and the html quality. A clean, simple, fast-loading site with natural links pointing to it from a variety of other related websites, some .org’s and .edu’s, others from trusted authority sites, and many from small related websites, that adds fresh and unique content daily, will rank well in Google over time and won’t be affected by any update, including Jagger.
The best way for you to learn what to do in Jagger’s aftermath is to read articles like this, participate in forums that discuss these topics, and most importantly, by experimenting with your own sites to see what works. This takes time and patience. So does building quality sites that have things to offer and that subsequently get natural links. But it’s all worth it.

TERMS OF REPRINT
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you follow these rules:
* Email distribution of this article MUST be opt-in email only.
* You must forward a copy of the ezine or newsletter that contains the article inside to the author at: mailto:joconnor888@hotmail.com
* If you post this article on a website, you must set any URL’s in the body of the article and most especially in the Author’s Resource Box as hyperlinks.
* Please send us the URL.

 Articles Source – Free Articles

About the Author

Jason OConnor owns Oak Web Works, LLC, a full-service Web firm. He also runs A great website to get sports & rock concert tickets, like Red Sox tickets

The Seven Secret Skills Of SEO Work

Sunday, October 25th, 2009

There is a lot of talk on the web regarding Search Engine Optimization (SEO) and how, if you just do this one thing, you will be at the top of Google. If only it were that easy! In fact, I believe there are seven distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all seven. In truth, to get to all seven, people who are good at two of these need to actively develop the other skills. This takes time and effort and, if you are running your own business, do you really have the time to do this?

The seven skills that I believe are necessary for SEO work are:

Web Design – producing a visually attractive page

HTML coding – developing Search Engine friendly coding that sits behind the web design

Copy writing – producing the actual readable text on the page

Marketing – what are the actual searches that are being used, what key words actually get more business for your company?

An eye for detail – even the smallest errors can stop spiderbots visiting your site.

Patience – there is a time lag on any change you make, waiting is a virtue.

IT skills – an appreciation of how search engine programs and the algorithms they use actually work

Many website designers produce more and more eye-catching designs with animations and clever features hoping to entice the people onto their sites. This is the first big mistake; using designs like these may actually decrease your chances of a high Google rating. Yes, that’s right; all that money you have paid for the website design could be wasted because no-one will ever find your site.

The reason for this is that before you get people to your site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to crawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.

I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem.

So, optimising a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site. The second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be “down and dirty” in the code rather than using an editor like FrontPage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur. Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google. We actually run seven test domains which are testing different theories with different search engines. Remember that different search engines use different criteria and algorithms to rank your site – one size does not fit all.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in properly constructed English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and effectively sin-bins them for 3-6 months, you can still be found but n t until results page 14 – really useful! As well as good English, the spiderbots are also reading the HTML code, so the copy writer also needs an appreciation of the interplay between the two. My recommendation for anyone copy writing their own site is to write normal, well-constructed English sentences that can be read by machine and human alike.

The fourth skill is marketing, after all this is what we are doing – marketing you site and hence company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. I have seen many sites that can be found as you key in the company name. Others that can be found by keying in “Accountant Manchester North-West England”, which is great, except no-one ever actually does that search. So the marketing

skill requires knowledge of a company’s business, what they are really trying to sell and an understanding of what actual searches may provide dividends.

The next skill is an eye for detail. Even a simple change to a web page can create an error that means the spiderbots will not crawl your site. Recently, I put a link to a page that didn't have www. at the front of the address. The link still worked but the spiders stopped crawling, and it took my partner to find the error. We have recently invested in a very sophisticated html validator that picks up errors that other validators just fail to see. These errors do not stop the pages displaying correctly to the human eye, but cause massive problems with spiderbots. Almost all the code that I look at on the web using this validator flags major errors, even from SEO companies.

The sixth skill is patience, or is it a virtue! Some people seem to want to make daily changes and then think they can track the web page ranking results the next day. Unfortunately, it can take a week for absolutely correct changes to take effect, in which time you have made six other changes. Add to this Google's

reticence to allow new sites straight on to its listings by adding a waiting factor of, maybe, three months for new sites, and you have a totally uncontrollable situation. We say to all our clients that a piece of SEO work should be looked at like a marketing campaign that runs for six months, since it is only after that time that a true judgement of the effectiveness of the work can be made.

The final and seventh skill is an appreciation of how search engines and algorithms work, for this where both IT and maths experience is useful. People who have programmed at a detailed systems level have a natural feeling for how spiderbots will read a page, what they will search for, what tables they will set up, what weightings they may give to different elements. All of this builds a picture of the database that will be created and how it will be accessed when a search is undertaken. Unfortunately, this skill is the most difficult one to learn as it relies on many years experience of systems programming.

So, in summary, I would say “If it was easy everyone would be doing it!”. I hope you will see that professional Search Engine Optimisation companies need more than a bit of web design to improve your business. Make sure anyone you choose for SEO work can cover all the bases.

GOOGLE Jagger Update – The Dust Begins To Settle?

Saturday, October 24th, 2009

Google’s Jagger Update – The Dust Begins to Settle
What Happened?
Webmaster’s, Site Owners, Online Businesses and SEO Companies everywhere have been desperately trying to decipher the fallout from the longest and most grueling algorithm update in the history of the Internet. Webmaster and SEO Forums have been busier than ever before.
Relevancy and Revenue Generation are the two top goals of any SE (Search Engine). As the Internet and associated technologies mature, SE algorithms have become much more complex. This was demonstrated in Google’s 3-4 week long 3 phase “Jagger” update.
The initial response was very negative and GOOGLE received more bad press from every conceivable corner than what could have been imagined, going in. Many Sites fell completely out of SERP (Search Engine Result Placement) over night, seemingly unexplainably. Some have recovered but many haven’t, others have improved traffic.
Compounding prognostication, YAHOO initiated a much milder Index Update during the latter phase of the Jagger update.
Google had several issues to deal with:
1) Scraper Sites
2) Faux Adsense Directory Sites
3) CSS Spamming Techniques
4) Growing “Generic” SERP Irrelevancy
5) Reciprocal Linking Abuse
6) Ballooning BlogSpam
Google had no choice but to act decisively and convincingly.
The following list is how we believe GOOGLE has handled these issues in the Jagger update:
1) Increased importance placed on IBL (Inbound Links) Relevancy?
2) Increased importance placed on OBL (Outbound Links) Relevancy?
3) Promotion of relevant Niche Directories (related to #1 & #2)?
4) More weight thrown back to PR @ top domain?
5) Increased importance on Adsence placement relevancy?
6) Possible introduction of CSS Spam filtering?
7) Overall Blog demotions?
8) New and unresolved “canonical” issues?
Let’s look at each action separately:
1) Increased importance placed on IBL Relevancy
Reciprocal Linking Abuse was growing out of hand, even “organic” SERP were losing relevancy because the majority of active Site administrators were link-mongering anywhere and with anyone they could, regardless of relevant value. Google created that monster throwing the weight behind quantity over quality for a long time. It appears they simply started applying several published relevancy measurement factors (See US Patent Application #2005007174), which seem to have started becoming more noticeable during the “Bourbon” update.

2) Increased importance placed on OBL Relevancy?
The patent application mentioned above is ripe for OBL Relevancy algorithm application. The “Bourbon” update ushered in a marked hit on irrelevantly linked and broader based Directories, while promoting “niche” or “focused” more relevant topical based directories. It makes perfect sense to cut Spam at it’s source. This move was subtle but at the same time was an engineering masterpiece because it addressed every form of link spam to some degree, including CSS Spammed Links. Theoretically; If a link can’t be seen, it won’t be selected by visitors and no measurable time is spent there, therefore it’s “Relevancy Rating” starts to diminish immediately. Some even hypothesize that those kind of links can effect the overall “Relevancy Ranking” for the entire Site and has potential to effect the page and Site PR (Page Ranking). We definitely saw a promotion of “Relevant” Directories almost across the board with Jagger.
3) Promotion of relevant Niche Directories (related to #s 1, 2 & 5)?
We began seeing a Directory SERP shift in the “Bourbon” update and definitely saw a promotion of “Relevant” Directories almost across the board with Jagger. Based on those facts, no one can deny that there has been a significant algorithm reemphasis in and about “Linking” issues.
4) More weight thrown back to PR @ top domain?
Google had seemed to stray from earlier value ascribed to PageRank for some time in quest of content, content freshness and other goals. After Jagger3 I was surprised to find PR0 pages highly placed in important Topic SERP with a great deal of code and 2 sentences of content. One example is prominent just below Matt Cutt’s Blog when doing a GOOGLE search for “Jagger Update”. This particular example is mostly javascript, Adsense and intra-site links. On further inspection, the Site is well done contains a good deal of relative information and has a top domain ranking of PR6. Based on these observations one might concur that more emphasis has been placed on top domain PR. This “observed” return focus to “Authoritive” or Sites holding “Trusted” status should hold no real surprise in the quest for “relevancy” improvement.
5) Increased importance on Adsence placement relevancy?
GOOGLE has declared all out war against Spam Adsense Sites of every kind. Many of these are/were faux directories and scrapers or other Mega-Sites utilizing auto content and auto link generation technologies and services. Matt Cutts in his Blog openly asked for and gave specific instructions on how to report these Sites to help augment the overall effect of the alg changes targeting those raging atrocities. The war rages on against all kinds of Spam, but you can always bet that relevancy, revenue protection and growth will be at the top of the list.
6) Possible introduction of CSS Spam filtering?
Matt Cutts issued an unusually stern warning about using CSS Spam techniques, coinciding with the Jagger Update on Oct 19, 2005. Here is link to the article in Threadwatch entitled; “Google Engineer Hammered over CSS Spam Comments“.
There is a great deal of controversy over this issue, but it has been a growing cancer for a long time. Some almost seem to be speculating that GOOGLE couldn’t figure out the algs to combat these issues yet outside of OBL Relevancy implementation almost dismissing Matt’s warning as “huff and puff” to scare CSS Spam abusers into compliance. Google always addresses serious Spam issues eventually and this one has been on the table for around a year, that I know of! It just doesn’t make sense to ignore a warning from a top Google Engineer, does it?
7) Overall Blog demotions?
BlogSpam became a growing problem after Blogging gained prominence in 2004. Google had to backtrack on Blog SERP prominence because many of them were not managed well, or at all, losing topical relevancy. Jagger seems to have ushered in a SERP sweep of Blogs that were not topically focused, managed with purpose, and contained adsense and link spam. It got to the point that it seemed that half the top SERP for almost any topic were Blog listings, many have fallen in Jagger. 8) New and unresolved “canonical” issues?
Many are complaining of incorrect indexing issues, especially for Sites that were indexed for the first time during Jagger. The problem seems to stem from the Google treating the abbreviated Site URL (without www) and the complete URL.
I’ll use one of my own as an example:http://www.precisioncompletion.com is a new unranked launch during Jagger and comes up correctly.
Do a GOOGLE search for precisioncompletion.com and look at the cache – A PR7 and the wrong website!
Half of the listings are correct and the other half pertain to that other site. Google is aware of these canonical issues being reported, and I believe they are planning to address them as the dust settles a little more on this update. Maybe I need to do a 301 permanent redirect to the full “URL” before I lose that PR7 and see if I can get it to transfer and magically pump up that PR0!
What to expect next?
There are a large number of Sites that saw crippling SERP demotions, including clean coded, relevant, W3C validated, completely “White Hat” sites that haven’t ever even engaged in link exchange programs. I know, I had one that got hit, my first time ever in a GOOGLE update. Many of us in that position hope that, that effect is temporary “Collateral Damage” which will be rectified in subsequent alg tweaking as the dust continues to settle on the “Jagger” update.
I don’t see that Google has deviated off their widely expressed intentions and historical path in the Jagger update. They will continue to fight Spam at any level that protects the footsteps in their expressed intended path: Relevancy – Market Share – Revenue Generation (Maintenance & Growth) – Fiscal and Community Responsibility.
Ken Webster
Mountain Eagle Marketing

Articles Source – Free Articles

About the Author

Ken Webster is a published, award winning technical author, US Patent Holder and Moderator on a leading Internet Webmaster Forum. His experience as Engineering Manager led him into the Marketing Arena where he got lost in that abyss @ Mountain Eagle Marketing.

Search Engine Optimization Meets Online PR

Friday, October 23rd, 2009

We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is the way to go. One of the primary benefits of getting your content rich articles indexed in the search engines is so that you can increase your websites’ overall PageRank, while continuing to build exposure for your company.

Here are a few tips to get you started in the right direction:

Add popular keyword phrases in your article- When writing your article, make sure to include popular keyword phrases in your headline, subheads and summary of your article. Make sure your site uses these words too. Placing these keywords and search terms may help prospects and the press identify your article when they run a search in the major news feeds.

Include your website link – Whether it is in the author’s byline or in the body of the article, if you are going to write an article, make sure to include your website link within the article. This is the best way to get inbound links from other websites, without having to return the favor.

Submit to PRWeb and other newswires – Journalists increasingly rely on major search engines for their research. In order to get your press release found, indexed and ranked, you may want to consider submitting to an article distribution service like PR Web. PR Web sends press releases to major news search engines, including Google News and Yahoo News. Press releases distributed through PR Web are optimized for maximum organic search engine inclusion. Search engines can then crawl naturally and efficiently to index your press release.

Additional article distribution services:http://www.thephantomwriters.comhttp://www.marketingsource.com

Identify the best websites for your article – After optimizing your article, identify which websites to submit your article to. There are hundreds, if not thousands of publishers that are looking for quality content to publish. It is best to find high traffic websites that have the target audience you are looking for. To find these sites, simply perform a search in Google by placing relevant terms like “article submission” or “article directory” in the search box. For instance, if you are writing a self-help article, type the term “self-help articles” and target the websites that are on the first few pages of the search engine.

Article announcement lists – Announcement Lists are newsletters, groups or ezines, which allow you to “announce” your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article circulating to key editors and publishers within hours of completion.

Here are a few Article Announcement Lists that may distribute your article:

http://topica.com/lists/freeezinecontent/ http://groups.yahoo.com/group/article_announce/ http://groups.yahoo.com/group/Free-Reprint-Articles/

Become a contributing writer – If you are you an accomplished or aspiring writer with something to contribute, you might consider becoming a contributing writer for an online community. Typically, you do not get paid for your work but the amount of exposure you get is invaluable. You also get credit for your article including a free link to your email address and your website!

Here are a few good web properties to consider writing for: Suite101.com About.com

In sum, writing and distributing articles is one of the most promising ways to boost your site’s ranking in the search engines. In the process, you also benefit from building quality links to your site, gaining an editorial following and most importantly, sharing your knowledge with the rest of the world! 

Articles Source – Free Articles

About the Author

Dali Singh is the Managing Director for Blueliner Marketing, a full-service marketing and Internet consultancy, based in New York. She can be reached at dali@bluelinermarketing.com or visithttp://www.bluelinermarketing.com.