Everyone likes to read or get a referel about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of mistrust with your visitors on your website?
Use great testimonials of your product. Its like the friend who recommends a certain dentist, doctor or plumber. You would rather use the friend’s referel, than pick a stranger out of the yellow pages. I know I would. Would you like to know how to get these wonderful comments that praise your products?
A good testimonial is descriptive, using words that entice feelings of happiness, satisfaction. Words that show a customer is very happy that he bought the product. Descriptive phrases that show how the product has increased the customers, profit, time management, etc…. You probably thinking, yeah right, and just who is going to do that, for me?
A good testimonial also has a live link and person connected to it. Another requirement to fulfill. Actually this requirement becomes your selling benefit to your testimonial request. A great testimonial is very important in the world of online marketing. The human voice, touch and feel, is not present in your sales pitch on the website print. Adding several testimonials for your product, with live links, will increase trust and credibility for your business. Okay, I hear you thinking, so just how do I go about getting these wonderful words of wonder for my product?
What many business owners don’t realize is how easy it is to get testimonials. So, how do you get unsolicited testimonials? Well, you could just ask?
Make sure you have a quality product.
First, remember that the good you do comes back to you. Offer free review copies of your product to newsletter publishers and other parties likely to have an interest in your product.
They have a stake in being honest and in backing up anything they’ve said about your product. That will get you started.
Then, if your product is good, you will receive good feedback from your readers. When you get something you’d like to use, write to thank them and ask if you can quote them. Tell them you’ll link to their website if they like.
Then you’ve got an unsolicited testimonial from someone likely to stand behind what they said because it was an honest and unsolicited comment to you.
Be sure and let them know that you will be posting their comments with a link to their website. Offer to post links to their site directly from their testimonial. They will get extra traffic to their site just for telling the truth about their experience with your product! Do you see how this can be a win -win situation for both businesses involved?
You would be amazed at how fast you can grow your own websites traffic with testimonial links on other sites. When I check my web statistics, it amazes me how many of my visitors are generated from a link from another webmasters sales page!
This technique will also help you get your website link rating for the search engines increased. It will help you build credibility has an expert. It will also help you build relationship with other online internet marketers.
Can you ask for much more than that?
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Laurie Meade is editor of the “Yes You Can!” Ezine. She focuses on reviewing information products, software, webmaster tools, and resources. She tells it like it is, the honest facts in her own words and opinions. http://lauriemeade.blogspot.com http://lauriemeade.com Subscribe to the “Yes You Can Ezine,” by sending an email to mailto:subscribe@lauriemeade.com?subject=ezart
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